The Hotelier Letter
Your Inside Scoop on Social Media, Marketing and Hospitality
A weekly newsletter by hotelier, for hoteliers
A weekly newsletter for hoteliers who actually want to grow. What’s shifting in hospitality, what’s working for first-time marketers, and all the algorithm updates on Linkedin, Instagram, and Tiktok plus everything you need to know about performance marketing, social media and digital ads.
What's Landing in Your Inbox Every Week?
📰 Industry updates that matter
Social media shifts, marketing trends, and what’s actually working for hoteliers and creators right now.
🔥 Reels, but make them work
Trending sounds, content ideas, and smart strategies to keep your Instagram on point.
⚙️ Resources you’ll actually use
Guides, templates, and tools to help you build your brand, create better content, and make connections that open doors.
Hey, glad you're here!
Hello, I’m Palu, your backstage pass to hospitality marketing that actually works.
Want in? Just drop your email above, and every Friday, The Hotelier Letter will hit your inbox with the good stuff—industry updates, content tips, and everything you actually need to grow.
Curious about me? Keep scrolling.
Palwasha Mushtaq
Everything I've Learned It's Yours!
For years, I’ve worked behind the scenes with some of the biggest hospitality brands like Marriott International, Le Méridien Hotels and Resorts and Anantara Hotels and Resorts helping them craft content that not only grabs attention but drives real results. I’ve tested, failed, refined, and built strategies that turn social media into a powerful marketing tool.
But here’s what I’ve learned:
Growth isn’t just about algorithms and trends. It’s about knowing your audience, speaking their language, and showing up in a way that feels effortless.
Now, I’m bringing everything I’ve learned to you so you can create content that builds a brand, attracts the right people and grows your platform in a way that actually works.