Meet Palu, Expert Content Creator Coach
I was that kid. The golden child, destined to make my family proud the future doctor everyone bragged about. You know the drill brown kid, med school, everyone clapping before i even picked up a scalpel. Yeah…. that crashed and burned harder than the Titanic. Spoiler alert: I didn’t become a doctor.
Instead, I found myself deep in hospitality marketing building performance strategies, crafting content that actually lands, and helping hoteliers and creators turn their digital presence into something unforgettable.My family’s still confused, but hey, atleast my campaigns go viral. So, if you’re tired of blending in, join me. Let’s build a brand people can’t ignore.
Palwasha Mushtaq
Your Content Creation Glow-Up
No more overthinking – just a simple and sustainable way to create content that actually works.
Data-Backed Content Strategy
So you're not posting for the sake of it.
Creator Support Circle
Get guidance every step of the way.
Ethical Growth Playbook
Build an authentic, lasting brand.
Personalized Content Formula
A strategy that fits you.
The Instragram PlayBook
Your guide to achieve Authentic and Sustainable Growth on Instagram
Instagram feels like a lot?
You open the app…and suddenly, you’re hit with too much.Too many trends. Too many people doing the most. Where do you even start?
Stop Overthinking.
Instagram doesn’t have to be stressful.It can be fun.It can be profitable.
Let’s make it simple.
This inspired me to create
The Instagram Playbook
Instagram doesn’t have to
drain you
You can enjoy it and make money too.
Imagine this…
You Post…
And suddenly, it’s blowing up!
Likes coming in non-stop. Comments going wild. DMs full of reactions. You refresh, and the numbers just keep going up.
Feels amazing, right? Now imagine doing this every time.
Let’s make it happen!
The Instagram Playbook
Your all-in-one resource for staying consistent, building a real community, and ensuring sustainable growth.
- Emphasizes the integration of creative expression
- Connecting with your audience on a deeper level
- Learning the authentic way to sustainable growth
- Creating an Instagram strategy which ensures the growth of your audience and business
- Guidance you need throughout your content creation journey
- Space for creators to connect, and grow together
- Making content that helps you build a real community
- Clarity you need to break down and analyze your Instagram data using matrices.
Here’s what’s coming your way…
The Instagram Playbook includes:
The Instagram Playbook
Everything i learned working with top brands like Marriott,
Anantara & Le Meridien – packed into one place.
50,000+ followers, content that actually works, and strategies
you can use for life. Let’s do this.
Content Planning Guide
- A comprehensive template intended to help you plan and organise your content calendar efficiently. The full bundle includes all my personalised templates, ensuring maximum workflow efficiency.
The Content Calendar
- The Content Calendar template intended to help you plan and organise your content calendar efficiently. The full bundle includes all my personalised templates, ensuring maximum workflow efficiency.
Monetizing your Instagram
- Our Instagram playbook isn’t complete without showing you how to make money. After building a loyal following we will guide you to leveraging that influence into revenue.This guide will help you create money.
The Reel Glow-Up Guide
- Want reels that actually get views? This guide will help you level up your editing smooth transitions and trending effects, hooks that keep viewers watching and easy to follow tips for scroll-stopping content.
and so much more to discover!
let’s be honest this isn’t just luck, it’s strategy.
Result’s like these?
They’re not a maybe, they’re a method.
(and i’m breaking it all down for you!)
What's inside The Instagram Playbook?
Mapping your Journey
Starting our Instagram growth journey requires careful planning. In this module, we’ll focus on building an authentic brand that resonates with your audience.
Creating a Content Plan
A solid content plan which will teach you how to map your content with clarity.
Monetizing your Instagram
Our Instagram playbook isn’t complete without showing you how to make money.
Meet Palu, Your Instagram Coach
Started as a clumsy teen, now i help creators actually grow on Instagram and i do this full-time for luxury hotels and resorts, managing content creation, performance marketing and e-commerce.Â
Here’s the scoop on Instagram:
Instagram can be fun and profitable but let’s be real, it can also feel like a never-ending battle with the algorithm. Posting, hoping, refreshing…and seeing zero growth? Yeah, i’ve been there.
But it doesn’t have to stay frustrating…
The Instagram Play Book isn’t about random posting it’s about building a brand that actually stands out.
Let’s make it happen.
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Palwasha Mushtaq
Peek Inside👀
Let’s take a brief tour!
The Instagram PlayBook stands out because it’s designed in Notion. This is handy because you can access the course content in a familiar app, making it easy to revisit whenever you want. Plus, it comes with a workbook in Notion that you can edit and keep updated for easy reference.
Everything I've Learned It's Yours!
For years, I’ve worked behind the scenes with some of the biggest hospitality brands like Marriott International, Le Méridien Hotels and Resorts and Anantara Hotels and Resorts helping them craft content that not only grabs attention but drives real results. I’ve tested, failed, refined, and built strategies that turn social media into a powerful marketing tool.
But here’s what I’ve learned:
Growth isn’t just about algorithms and trends. It’s about knowing your audience, speaking their language, and showing up in a way that feels effortless.
Now, I’m bringing everything I’ve learned to you so you can create content that builds a brand, attracts the right people and grows your platform in a way that actually works.