The Hotelier Club
A Hotelier’s Guide – For Hoteliers, By a Hotelier
Palwasha Mushtaq
Hospitality Growth Mentor
Welcome to The Hotelier Club
Hosted by Palwasha Mushtaq, The Hotelier Club
A digital creator, hotelier, and educator who took the Middle East’s ‘build-it-bigger’ mantra and made it her own (while still asking Siri how to adult), this podcast is all about real strategies, industry know-how, and straight-up talk you won’t get in a boardroom.
Building Creative Growth in Hospitality
The hospitality industry is so loud so how do you make sure your brand isn’t just another drop in the ocean? That’s where i come in.
I help hoteliers and creators build strategies that drives bookings to field marketing that makes an impact.
Mastering Hotel Chaos (Without Losing Your Mind)
Press releases? EDMs? F&Bs promos? If hospitality marketing feels like a never-ending to-do list, you're not alone. I'll show you how to simplify the madness with templates, personal branding strategies, and insider hacks to help you thrive in this fast-paced industry. The goal? To turn your hotel's digital presence into something unforgettable. Let's make that happen.
Social Media That Works (Not Just Looks Good)
Forget the outdated, boring posts. I'll help you craft a smart social media strategy that keeps your brand sharp whether it's managing a content calendar, optimizing travel site listings, or creating posts that actually get engagement.
Personalized Journey to Standing Out in Hospitality
This isn’t just about learning the ropes it’s about making hospitality work for you. The Hotelier Club gives you the insider strategies, tools, and confidence to build a career that goes beyond a job title.
Data-Driven Insights
Learn what actually works in marketing and branding, backed by real industry trends.
Continuous Support
You’re not just taking notes; you’re getting ongoing guidance to implement and grow.
Ethical Practices
Build a reputation that’s not just strong but respected in the industry.
Personalized Guidance
Your career path isn’t one-size-fits-all, so neither is our approach. We tailor it to you.
Tune in to Our Podcast The Hotelier Club
Noone talks about the messy middle, the self doubt, the algorithms that make you want to scream. That’s why we started The Hotelier Club a space for real, unfiltered convos with hoteliers who’ve been through it.
Just raw, honest talk about what it actually takes to make it.
You Might Have See Me On
Nobody's Teaching You This About Hospitality — So I Will
You know how to deliver five-star service, but do you know how to turn that into a personal brand that actually gets you noticed? Hotels don’t just run on great guest experiences they run on marketing, relationships, and making the right moves behind the scenes. And if you’re not thinking like a brand, you’re leaving money and opportunities on the table.
- Marketing That Puts You on the Map
- Branding That Opens Doors
- Networking That Gets You in the Room
- Space for hoteliers to connect, and grow together
Everything I've Learned It's Yours!
For years, I’ve worked behind the scenes with some of the biggest hospitality brands like Marriott International, Le Méridien Hotels and Resorts and Anantara Hotels and Resorts helping them craft content that not only grabs attention but drives real results. I’ve tested, failed, refined, and built strategies that turn social media into a powerful marketing tool.
But here’s what I’ve learned:When I started in this industry, I thought success was all about strategy knowing the right marketing tricks, perfecting the pitch, staying ahead of trends. But the deeper I got, the more I realized: it’s not just about the work. It’s about people.
The connections you build, the relationships you nurture—that’s what truly changes the game. It’s the mentors who guide you, the peers who challenge you, the friends who remind you why you started in the first place. It’s knowing who to trust, who to let go of, and how to show up for the people who matter.
I’ve learned that you can have all the skills in the world, but if you don’t know how to build real, meaningful relationships, you’ll always feel like something’s missing. The Hotelier Club isn’t just about marketing—it’s about finding your people, creating opportunities together, and growing in ways that actually feel fulfilling.
Because at the end of the day, it’s not just what you do. It’s who you do it with.